Suomalainen kellomerkki Rohje yhteistyöhön Zalandon kanssa

PRESS RELEASE: Finnish watch brand Rohje partnering with Zalando

Rohje Oy strengthens its distribution channels with a new co-operation with Zalando, a leading European online platform for fashion and lifestyle. Rohje is the first Finnish watch brand to partner with Connected Retail by Zalando.

Rohje Oy and Zalando have signed a distribution agreement for Rohje watches. The popularity of the rising watch trend can be noticed from fashion online stores. Rohje starts co-operation as the first Finnish watch brand to partner with Connected Retail by Zalando. The cooperation strengthens Rohje's position as a Finnish watch brand alongside traditional global brands.

“It is great to see that last year's investments in expanding our product range are now convincing industry’s most significant players. Cooperation with Zalando has started smoothly and expectations for the future are set high”, says Henry Wilen, Head of Rohje's partnerships.

General Manager Nordics at Zalando, Joanna Hummel, says: “We have a clear vision for Zalando in Finland: Zalando wants to be the Starting Point for Fashion - for customers, brands and partners. By partnering up with local Finnish fashion stores, we are able to create a win-win-win situation: Customers get access to a wider assortment curated after Finnish taste and delivered faster, stores gain access to customers across all of Finland and we are able to always have a high availability of our customers’ favourite products. We are happy to welcome Rohje to Connected Retail by Zalando.”

Founded in 2018, Rohje represents a modern-day watch brand that was from the beginning built on digital channels and e-commerce. The co-operation with Zalando aims to strengthen the brand's position and visibility in Finland and the rest of Europe. Today, about one third of Rohje sales is made abroad and in 2021 watches were delivered to 20 different countries.

Rohje differs from the traditional players in the market with its design, co-operation collections and Finnish handmade reindeer leather straps.

“There is a lot of talk about the current watch trend and it is true that as smart watches become more common, they are bringing more and more people to analog watches as well. The general watch trend seems to be getting stronger and people are craving something unique for their wrists. Something that won't run out of battery. Watches have become more and more accessories that emphasize their carrier’s values“, complies Antti Heikkinen, CEO of Rohje.

About the company:

Rohje is a Finnish design company known for its high-quality watches and handmade finnish reindeer leather straps. The company's product range includes various watches and bracelets. Rohje started operations in 2018 and in 2021 the company delivered its products to more than 20 countries, the most significant markets being Finland and the United States.

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